CWTS - Logo Initial Ideas

In the development of the logo itself, the company needed to be represented in a simplified and memorable manner, due to the nature of the business and the amount of competition that is within the local industry for the same type of business.

To be able to get a clearer idea of what the client wanted from their visual aesthetic we had a meeting in which I began to sketch out their ideas to be able to see if there was any creative base to build the brand upon. 

Initial Sketches:

Figure 1

Figure 2

Once I went away from the meeting I began to consider ways which I could simplify the the logo designs that had been sketched out during the research processes, I felt that with the ideas that had been generated this is something that needed altering in order to create a higher sense of professionally for the clients business. As the business was new it is key that the logo that is to be produced is strong enough to create a visually memorable enough concept that stick in the consumers mind in such a crowded industry within the local area of the new business. 

Figure 1 explores the idea of creating a type based logo that would allow for a depiction of leaves above, creating a clear visualisation of the initials involved within the initial name ‘Crown Works’ although this would allow for a visualisation of the name I felt that shortened use of the initials may appear confusing to someone at first sight. Rather the full name should be used to ensure larger exposure for the business at the beginning. I feel as if shortened versions of the logo type should only be used for brands that already have a clear client base and exposure/notoriety in their field to be able to remove some elements of the brand and still remain clear of their role. When further exploring this idea I will be experimenting with the concept of using the full name and the crown together.

Figure 2 shows sketches that are depicting variations of ideas that were briefly mentioned in the meeting with the client. By sketching these down and showing even a quick element of their ideas visually it will help eliminate any ideas that will not work for the brand and therefore, save time in further developing ‘dud’ ideas. At first it was mentioned using an image/illustration of a tree and incorporating a crown giving a direct depiction of the type of work the company do, as well as a visualisation of the name itself. Although this may be too obvious as a logo, as I described to the client. A more conceptual route would allow for the brand to have room to expand and change their practice later on in the set up of the business. Therefore I proposed an intertwined version of the logo in which the crown depiction would remain, but incorporate elements of the tree to build the textures and depth of the crown. Allowing for a simplified more conceptual outcome representing the name and the actions of the business.

Moving forward I will be continuing to research other logos from similar types of businesses, as well as more artistic visual references from social media sources, evaluating branding of other businesses thats have a need for a similar depiction.

LGBT LCU - Previous Events

Recently, London city University undertook a similar event in which networking was provided to the students, through speakers and specialists within a particular sector of media. This was organised through a larger conglomerate group which is found globally, called women in media, which undertakes events such as these across the planet in different universities that represent broadcast journalist media courses. Due to the nature of the event, the branding is limited for this, although because of the nature of the event I will be branding (in the way in which it is a new event open to University and is not part of the larger event planning society) have freer reign in terms of the design ability.

The client has informed me through e-mail that the London City University logo should not be used, rather the name alone to entice the correct media in appearing with the event, although the university will not be directly funding the event itself and therefore would like to not have their visual identity involved in the branding. Although by adding the name in within the branding it adds more authenticity as a whole to the event. 

Logo planning email:

e-mail

Women in media branding:

Women in media FB event

The event branding itself has been carried across the social media events to ensure continuity, this is representative of the branding that can be seen for the event worldwide. This use of continuity add a sense of visual authenticity for people interested in the event, if they are already interested in the event they will, therefore, be aware of the wider visual aesthetic that is attached to such. this is something to bear in mind the design process of the LGBT in media branding, although it must be remembered that this is the first event of its kind within its region and therefore must offer a strong sense of professionalism to coincide this visual need for authenticity in branding for events of this kind. This is needed within events of this calibre as the attendees must know they can trust to be hearing from people they find aspirational, who will give them relevant advice they can trust in.

Women in Media Logo

The logo itself is simplistic and pulls on visual identities of a similar event that have been put on around the world with a similar context, in a similar environment, as can be seen below, the same branding is used for all of the events, which is then slightly altered to reflect the location. The branding attempts to be as inclusive as possible using different hues to represent a variety of types of women, although I believe it could have been used wiser to represent a more varied woman, and this is something I want to ensure to include in my branding. As the LGBT market is so varied, I hope to make its as visually representative and relatable as possible to the different identities people find themselves associated with within the community.
The use of colour is warm and represents feminitiy, the use of white and yellow is to high contrast against the background, offering a visual representation of the strength of women in media. Further reflected using an equal san serif font, with an even x-height, through the use of capitalisation, the visuals offer a strong sturdy structure. This again is something I wish to bear in mind with the branding type considerations within my proposals for the LGBT in media branding. The type must be representative of the issues faced by that sector within the industry whilst also representative of the people within that community themselves, all whilst retaining a professional approach to such.

Women in Media Banner

Peoples History Museum (Women in Media Branding)

LGBTQ+ In Media - Briefing

As part of my statement of intent, I have described the way in which I want to broaden my understanding and breadth of experience when it comes to branding, including branding for events. In order to begin finding an event which would be a representative of something, I have some previous knowledge of and a strong understanding of to be able to produce visual content that creates a difference to people involved. In talking about this amongst peers at home, I came across the opportunity that a friend was setting up, during their MA Broadcast Journalism at London City University, Ciaran Fitzpatrick is creating an event (in collaboration with Shea Lawrence) for LGBT People in Media. This event would entail, interviews talks and networking for people who wish to attend the university. In order to get a better idea of what would be needed for the event branding, I contacted the organised and received an email with a brief back.

E-mail:

Brief:

Considerations of the brief:

• Must be inclusive of LGBT culture through visual language.
• Must be relevant and engaging for the people it is aimed at, as well as the professionals that you want to get involved.
• Must be inclusive of the key values of the course and the university itself.
• Must appear to be an event, and allow for various collateral design to be included in the deliverables carrying out a brand identity rather than just a singular poster etc.