As part of my statement of intent, I have described the way in which I want to broaden my understanding and breadth of experience when it comes to branding, including branding for events. In order to begin finding an event which would be a representative of something, I have some previous knowledge of and a strong understanding of to be able to produce visual content that creates a difference to people involved. In talking about this amongst peers at home, I came across the opportunity that a friend was setting up, during their MA Broadcast Journalism at London City University, Ciaran Fitzpatrick is creating an event (in collaboration with Shea Lawrence) for LGBT People in Media. This event would entail, interviews talks and networking for people who wish to attend the university. In order to get a better idea of what would be needed for the event branding, I contacted the organised and received an email with a brief back.
E-mail:
Brief:
- Must be inclusive of LGBT culture through visual language.
- Must be relevant and engaging for the people it is aimed at, as well as the professionals that you want to get involved.
- Must be inclusive of the key values of the course and the university itself.
- Must appear to be an event, and allow for various collateral design to be included in the deliverables carrying out a brand identity rather than just a singular poster etc.
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