LGBT LCU - Previous Events

Recently, London city University undertook a similar event in which networking was provided to the students, through speakers and specialists within a particular sector of media. This was organised through a larger conglomerate group which is found globally, called women in media, which undertakes events such as these across the planet in different universities that represent broadcast journalist media courses. Due to the nature of the event, the branding is limited for this, although because of the nature of the event I will be branding (in the way in which it is a new event open to University and is not part of the larger event planning society) have freer reign in terms of the design ability.

The client has informed me through e-mail that the London City University logo should not be used, rather the name alone to entice the correct media in appearing with the event, although the university will not be directly funding the event itself and therefore would like to not have their visual identity involved in the branding. Although by adding the name in within the branding it adds more authenticity as a whole to the event. 

Logo planning email:

e-mail

Women in media branding:

Women in media FB event

The event branding itself has been carried across the social media events to ensure continuity, this is representative of the branding that can be seen for the event worldwide. This use of continuity add a sense of visual authenticity for people interested in the event, if they are already interested in the event they will, therefore, be aware of the wider visual aesthetic that is attached to such. this is something to bear in mind the design process of the LGBT in media branding, although it must be remembered that this is the first event of its kind within its region and therefore must offer a strong sense of professionalism to coincide this visual need for authenticity in branding for events of this kind. This is needed within events of this calibre as the attendees must know they can trust to be hearing from people they find aspirational, who will give them relevant advice they can trust in.

Women in Media Logo

The logo itself is simplistic and pulls on visual identities of a similar event that have been put on around the world with a similar context, in a similar environment, as can be seen below, the same branding is used for all of the events, which is then slightly altered to reflect the location. The branding attempts to be as inclusive as possible using different hues to represent a variety of types of women, although I believe it could have been used wiser to represent a more varied woman, and this is something I want to ensure to include in my branding. As the LGBT market is so varied, I hope to make its as visually representative and relatable as possible to the different identities people find themselves associated with within the community.
The use of colour is warm and represents feminitiy, the use of white and yellow is to high contrast against the background, offering a visual representation of the strength of women in media. Further reflected using an equal san serif font, with an even x-height, through the use of capitalisation, the visuals offer a strong sturdy structure. This again is something I wish to bear in mind with the branding type considerations within my proposals for the LGBT in media branding. The type must be representative of the issues faced by that sector within the industry whilst also representative of the people within that community themselves, all whilst retaining a professional approach to such.

Women in Media Banner

Peoples History Museum (Women in Media Branding)