Durex - Initial Research

Google Pixel 2 - iPhone People Talking:

Convincing phone users to switch brands is not easy, especially when many users sleepwalk their way into annual upgrades. Knowing this is audience tend to trust people like themselves over traditional or influencers, Google handed iPhone users a pixel 2 to try for a week. Their unscripted stories form this collection of animated short films. Created by Google's in house creative team.

Style notes:

• vectors with layers to create depth.
• shadowing on some of the drawings.
• doesn't particularly stick to one style, but you can tell they are about the same content because of their tone of voice. 
• All contain the same type of typography, the type of illustration is focused around the kind of personality google felt the storyteller had.

Vector Animation Style:

Key points:

• Simplistic
• Colourful
• Need to discuss whether there should be a use of colour to differentiate or also include dark lines.
• Should a colour scheme be set throughout the entire process or a different style with each animation?
• Include individual features or use more ambiguous figures making them more relatable to a variety of person.

Colour Palettes:

• Bold and colourful with the ability to be able to add variation, in order to add depth to vector imagery. 
• the possibility of grain and texture, which again can add depth, rather than the colour in some of the situations.
• Include corals and pinks, take away the masculine connotations of having to be the one to have a condom, again tapping into the idea of carrying on 'the norm'.