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| D&AD Brief |
I have chosen to take on the brief
assigned by Adidas to D&AD, I will be collaborating with Lucy Matthews, a second-year
creative advertising student at Leeds Arts University. We have chosen to
collaborate on this brief as we believe it will join both of our creative abilities
in a way that reflects industry collaboration. Within our specialisms creatives
such as ourselves need each other, giving us both a better understanding of
creative working within our industry. Please refer to our collaborative
contract below.
After originally brainstorming seperately about the brief Lucy has come to me to collaborate as she will be progressing with the brief with the idea of am app. Lucy created mind maps and conceptual thinking behind the way the app would work and come together, I will now be part of the project in regards to further developing sections of the app aswell as the actual production of making an interface that could be submitted to D&AD.
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