CWTS - Final Logo Development

Feedback

 In order to gain feedback from the client I decided to send over the designs, as can be seen, in my previous development. Their feedback was that they felt the design was not representative and officially of a crown shape, although due to the fact that the leaf tops made the points of the Crown, they felt a 3-D element would allow for a better representation. In order to keep the 3-D element part of the peace and able to be more a representative of an actual crown, at stake into consideration the simplicity factor which was a major part of the development within the branding, in order to stand out of the crowd in terms of their local industry.

Feedback Response

Figure 1

Whilst gathering this feedback and began to sketch down ideas of the way in which could incorporate the design I had already created into a 3-D manner. This can be done by the changes that can be seen in the sketch above. Adding the veins down the centre of the leaf themselves rather then the centre allows the sense of the lease being on its side, to taking the outer outline and duplicating it slightly more to the right or left of that particular leaf it would create the effective belief being bent round in a 3-D manner.

Digital Development

Through digital development I decided to to remove the veins on the side leaves altogether simply through the use of the repetition of the outline pattern slightly changed in proportions, the effect of being 3-D is given therefore the extra complication of adding veins to the leaves is not needed. Further implementing both feedback in which I received from the client and also the strategy of keeping the logo as simplistic as possible in order to gain notoriety for the new business.

Type Experiments 

Oval Experiment

Horizontal Experiment 

Due to the new shape of the digital development of the logo which produced I decided to complete a couple of type experiments. The first of which took the type into an oval shape around the logo, this more resembles the outline of the actual leg of itself and therefore gave a sense of continuity in terms of shape. Although I believe the circle works better in terms of the logo due to the visual coherency that circle gives. A circle can be translated into many different formats to be able to be used within printing and production and also keeps an element of simplicity due to its equal nature around it. Whereas an oval may be awkward to place in some respects.

A completely horizontal experiment was also completed in order to combat the issues of placement. This offers too much of a structure which contrasts against the nature of the logo mark itself and therefore is unsuccessful.

Circle Experiment

I also attempted to use a circle outline to border the texts and the logo markets have to offer more the badge style logo. Although this looked off alignment due to the uneven shape of the logo itself. Due to the wider shape of the logo, this is actually scented within the middle of the circle, but it looks as if it is off. Therefore, it was decided just to have the circle texts outlining the logo mark itself.