Adidas - Collaboration Action Plan/Chosen Idea

Why an app?

The idea for the app came from the basis that the response to the brief should be rooted in life transforming nature of sport and the potential for sport-based activities to impact on the city. Running, walking and cycling are the most popular activities that someone can take part in in the city center. Through creating an app that benefits both of these we are responding successfully to the brief, which should be targeted towards 17-25-year olds; a key demographic for app users. The use of an app also make the response accessible to the widest audience possible.

What is the problem? 

1. London pollution is the highly polluted and needs to be addressed.
2. Making it healthier to take alternative routes, avoiding the amount of pollution that is taken on.
3. Make sport a catalyst for change, with an innovative Adidas product, service or brand experience, aimed towards 17-25-year-olds. 
4. The idea must be rooted in the life-transforming nature of the sport, or you could explore the potential for sport-based activities to impact on other city issues.
5. Needs to be big bold and able to make a change.
6. London’s issues considered.

We intend to:

INFORM - let the audience know the highest polluted areas of London and show how they are victims of the air pollution, by being part of this app they would be part of reducing it.

PROMOTE - healthy lifestyle, Adidas as a brand

PERSUADE - the audience to take a healthier route benefiting themselves and the city

A group of 17-25-year-olds living in the chosen city (LONDON).

To:

Use a platform that enables the audience to run/walk through less polluted areas of London to get to one place from another.

Encourage their associates to move away from pollution emitting forms of transport to walk/run, which of course is sponsored by Adidas.

In order to produce this, we will…

Create an app devised towards the target demographic in keeping with the visual literacy associated with sports, and the brand identity of Adidas. The app will use modern technology to create live fed information on pollution and routes to the audience and have an incentive-based rewards system, in keeping with the brand's incentives given to other key demographics.

This will be produced using…

• Storyboards
• Illustrator
• Adobe XD

Action Plan: 

1. Initial ideas
2. Initial research
3. Primary research
4. Target market research
5. Current visual identity
6. Wireframes
7. Feedback
8. Digital development
9. Feedback
10. Further Development
11. Feedback
12. Final Production
13. Feedback
14. Presentation
15. Submission Prep
16. Submission to D&AD

THE BIG IDEA:

We will be creating an app that allows the user to create a route to run or walk in London from one location to another, through the cleanest air route. Giving the best quality air for the user, and highlighting the amount of pollution in the city. Lead by health and incentives sponsered by Adidas the app will enable users to spread to word getting more people away from carbon emitting transportation and improve their health. Thus benefitting both the user and the fabric of their city.