Brief - made to combat the issue, researched who used their phones most.
Research - how they could make something useful that actually made an impact, rather than just a poster. Could it be a pop-up bar or event that could get people socialising off their phone?
Speakeasy bar - no phone policy bar, menu, hand icons based on communicating with hands. Conversational puns made throughout the menu to get people engaging with each other.
Final product line and distribution actually produced and photographed.
Questions -
How far along did it take to come to the question? Started doing research about how insecure people are when peoples partners are when their other half is using their phone rather than communicating, even though phones allow connection; are the phones hindering the communication.
How long did you spend on the research before beginning? About two weeks, 40/60 research/designing.
Good name, which explains what it is, how did you arrive at the name and how much labour time did you put into that point? Prohibition-era, from previous ideas; came from previous ideas around similar themes.
How did you go about choosing the colour scheme? Punchy energetic and vibrant, neon signage and fun design in current youthful bars in the area. Yellow as a base then what works well with that.
Some people had quite serious issues as their topics and required quite a serious response, how would you be able to make it a fun and light-hearted way? What would the audience want, don't make something depressing, if I saw a poster that said my phone is ruining my relationships I wouldn't want to take notice of its content.
What did you concentrate on? Mainly articles and studies. There weren't many books wise as using phones is such a recent thing, look into stats and statistics, primary research you could see it happening. Run a social experiment, run a primary activity.
2 - Ageing
How an ageing community is going to affect the wider community.
How design could help ageism and the perception of older people. Imagine that everyone has experienced inflicting ageism at some point. A campaign that promotes a change in the perception of the older generation
Included a sponsoring charity, to make the campaign seem more authentic.
Older inspirational people used to help support the ideas of age not being a hindrance.
Questions -
How did you link the question to age UK? Gives the project a way to professionalise the work, came on later in the project.
Anything in your research that influenced your design style? Andy Burrow, how he uses simple block type to give an impact, the asterisk gave the pieces a typographic intervention.
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