In order to be relatable to the target audience (16-24) we decided that the outcome must be animated. In order to capture the attention of the generation we are aiming to movement is much more captivating than print due to the amount of time spent on social media, 1 fifth of 16-24 year olds spend more than seven hours a day online every day of the week, ofcom figures reveal (https://www.telegraph.co.uk/news/2018/08/11/fifth-16-24-year-olds-spend-seven-hours-day-online-every-day/). Within these platforms, a short video would be an ideal way of getting across a lot of information to the audience in a concise way, this is also fitting with what is already posted on social media platforms and will therefore fit well with the brief. This method of putting the work out there would also allow for shareable content, ensuring that when social media sharing happens like minded and aged audiences will be viewing the content.
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