LGBT - Meeting 1

Within this meeting I decided to propose my intial ideas and further discuss any requirements of the breif that may have changed and also to go through in detail exactly what is needed from the deliverables e.g. any collaterol design that may need to be completed alongside the brief. 

Discussion: 

• Dont like the idea of characterisations being used within the identity, as it may be seen as stereotyping. To be able to be inclusive of everyone this needs to be avoided. 
• It was felt that type based identity, or an identity that is based around the flag would coincide best with the purpose of the event and the target audenice for the event itself. 
• Although the rainbow colours should be involved, they need to almost be discreet enough to now over power the piece, so possibly look into have an idenetity that is based on dark colours to mute the over all tone; and add a sense of professionality and 'corporate' identity. 
• Aswell as a printed poster, social media content needs to be considered for the release of the event and the promotion of the speakers themselves. Consider a social media ident/how the posts could be used effectively to relate the content across all platforms. 
• Look into printing possibilities for printed posters to be placed around the uni itself, with links to the fb/instagram to be able to get together a full picture for the audience to follow each step of the event.