https://www.leeds-art.ac.uk/media/1483981/cherrytree_bakery_full_brief.pdf
To begin the brief I began to look at the existing product range and brand that will remain alongside the new brand.
They are launching a new brand that will sell indulgent, premium hand-finished products to independents and wholesalers.
COMMISSION
They are looking for a brand design to complement their new venture and would like the following key branding elements:
• New brand name
• Logo
• Identity
• Collateral design (how the brand might be used across different formats)
The new brand will primarily be used for business-to-business sales, visible online (website, social media, etc.) as well as in print (packaging, promotional materials, official documentation, etc.) and, as such, should be professional yet eye-catching and recognisable.
You can see the Cherrytree Bakery’s existing website and branding here:
http://cherrytreebakery.co.uk/welcome-to-cherrytree-bakery
Please note, this new brand will be in addition to Cherrytree Bakery and not in place of.
They are looking for a brand design to complement their new venture and would like the following key branding elements:
• New brand name
• Logo
• Identity
• Collateral design (how the brand might be used across different formats)
The new brand will primarily be used for business-to-business sales, visible online (website, social media, etc.) as well as in print (packaging, promotional materials, official documentation, etc.) and, as such, should be professional yet eye-catching and recognisable.
You can see the Cherrytree Bakery’s existing website and branding here:
http://cherrytreebakery.co.uk/welcome-to-cherrytree-bakery
Please note, this new brand will be in addition to Cherrytree Bakery and not in place of.
REGULATIONS
From reading through the brief the next step was to assess what the brands key values are, as the brand will be existing alongside the new brand these are elements that I will to represent in the new brand design and take into consideration with the construction of the name and the design elements of each of the steps.
Self written brief:
- You must be a student of Leeds Arts University to enter;
- Entries must be submitted by Monday 29 October 2018 to be considered. Neither the client nor Leeds Arts University can be held responsible for entries not received by this time;
- Entrants must submit a PDF or low-resolution JPEG concept, by email, to careers@leeds-art.ac.uk;
- The image rights of the work will become the clients on receipt of payment;
- Entrants accept that the client may request amendments to their initial concept, if they are chosen. This is included within the payment terms;
- Payment of £1000 is fixed unless terms of the brief change, in which case a payment may be negotiated.
From reading through the brief the next step was to assess what the brands key values are, as the brand will be existing alongside the new brand these are elements that I will to represent in the new brand design and take into consideration with the construction of the name and the design elements of each of the steps.
Self written brief:
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