CWTS - Initial Meeting + Notes

In order to be able to get an understanding of the client and what they want from the brief, I decided to meet with both of the business partners who are setting up this new venture, located in Birmingham (where I also have a base) this is something I will intend to do each time I am within reach. Other than these meetings our communications will occur over Facetime and Whatsapp, through doing so I can instantly share work with both of the partners of the business and ensure that they can both contact me at any time and any decisions that require feedback can be received instantly. This project will need to be time managed well as there are so many deliverable elements, that need to be produced alongside the funding available from the client in order to be able to get the correct amount of work in to be able to fund the next step of the brand development.

Key points for discussion: 

• Time management aims
• Deliverables
• Key values of the brand
• Key aims of the brand
• Budget for advertising
• Key demographic
• Key competitors
• USP
• Nieche in the market

I believe, as previously researched in other briefs, gaining an understanding of these points will allow me to gauge a wider understanding of the type of brand they are visually trying to encapsulate, and therefore allow me to create the most appropriate design. 

Meeting Notes:

Time management aims:

1. End of October - Logo and start-up social media 
2. End of November - Start of website design, and business cards
3. End of December - Uniform and photography
4. End of January - Website complete, Van design complete, Flyers and print ads complete

Deliverables: 

• Agree on all deliverables, consider the possibility of adding in quote books and invoice sheets, initially to be printed in office, eventually sent off for print for a high-quality finish.
• Consider what printed ads need to be used, considering the reach to their target demographic.

Key values of the brand:

• Small business, supporting and working with the local community.
• Superior quality over competitors in all aspects of completing the job.
• Attention to detail.
• The classy option, the visuals must reflect the superior service.
• Go the extra mile to care for their customer. 

Key aims of the brand:

• Offer a type of professionalism that is next to none. 
• Visually stand out compared to their competitors, everything must look high end.
• Exemplify how work can be done right, don't mistake young directors for lack of experience. 

A budget for advertising:

• Minimal at the beginning will mainly be relying on business cards and social media.
• Look into social media campaigns. 
• As more work comes in, getting started funding will be set aside for advertising, this can be discussed at this point. 

Key demographic:

• 30+ Adults who own their own property and have the money to be able to spend on garden maintenance such as tree surveys.
• Business owners for people who require contracts for industrial sites. 
• Consider the mediums this type of person uses and will come into contact with the advertisements.

Key competitors:

1. https://www.elmstreeservices.co.uk/?gclid=Cj0KCQiA-JXiBRCpARIsAGqF8wXxI_NDXtnleteYAlKB3oDY36-rZfd78jBGQ7d2PiaVyA1N8ZNwTqgaAj-oEALw_wcB
2. http://www.cjpeaktreesurgeon.co.uk/
3. http://www.heartofenglandtrees.co.uk/
4. http://www.heartofenglandtrees.co.uk/

USP:

• Local service that can subcontract and take on large scale contracts. 
• Offers a start to finish service that includes all elements of clean up and removal, leaving no trace of any work being done, other than the finished product. 

Nieche in the market:

• No visually upmarket companies that offer a quality service and dont look 'ameateur'