Cherrytree Current Brand Research

Before analysing the current brand, to be able to gain an understanding of what their current brand values are and say about them as a business and also what whether their website reflects that...

Key Values:

• Premium products that supply to a b2b market.
• Remains independant and family run.
• Quality and tradition.
• Joined supplying for the coffee shop revolution.
• Prides themselves in artisanal creations.

Current Website

The current website shows the products are the forefront of their design, when opening the landing page features the products themselves as well as the options for the website map. 

Yet the design itself is not representative visually of their key values and aims each page features a dark, brown translucent banner, this then contrasts again the red and green of the logo. The colours dont particularly give a representative of premium, luxury or artisianal. 

They add images of their staff and historical images of the factory to be able to exemplify the history that their consumer is buying into, trying to visually represent the heritage of the brand; and the fact that it is still and independant family run business. Although all the images are taken in different styles, and there is no place that brings them together. Through doing so the website is not exemplifying the fact theyre the same but highlighting their changes, and therefore going against their previous statements of what their business means to them.