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| Planning Notes |
In order to grasp a good idea of the amount of design work that would be part of this project, I decided to create a listed plan, analysing the brief itself and considering what extra collateral design would be needed; in order to create a rounded professional finished brand.
In the deliverables alone I decided that I wanted to provide the company with more than just a logo, giving them the opportunity to see how the entire brand would come together as a whole and the way in which my designs would work if chosen to benefit the business. I believe that when working with a client to create an identity it should encapsulate the brief but offer an entire visual identity that pushes beyond the basic requirements.
Printed Deliverables:
- Packaging
- B2B Documents
- Business Cards
- Shipment Packaging
Digital Deliverables:
- Web Design
- Social Media
- E-Mail Templates
- Hero banners for the site
Branding Identity:
- Logo
- Typefaces
- Design System
- Photography
- Illustrations
- Iconography
- Data Visualisation
When considering these features I will also be narrowing down what is a priority and focus on such, in order to give the most professional polished outcome to the client. Yet I need to consider that each point must be trialled in order to give an example of how the branding could work.
In order to offer over my work in a professional manner, I will be producing a branding guide booklet, that features each element of the new branding creations. As this is protocol in the industry and the way in which I have presented branding to clients in my freelance capacity.
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