Chosen Brand

My brand I have selected is a vintage clothing store, I accumulated this idea from the meaning behind the word. When looking into the word the definition is “a person who is appointed to undertake the duties of a superior in the superior's absence.” My first considerations of the word led me to think about creating an art shop, taking on the idea of representing a superior in their absence; an art shop would be accurately interpreting this meaning directly representing local artists. Although, I lack in knowledge about current trends in the business and the way in which an art retail environment would brand themselves. Whereas, I am interested in vintage clothing and have a knowledge of what current trends are in the industry. I have researched in the local area about the type of visualisation that said businesses withhold and what would be successful.