Group Class Crit

When presenting my work to the class, I received various critical feedback. The feedback told me very similar factors that should be changed which was identified in the group crit. Once again I received the feedback that the lowercase letters looked more successful than the uppercase letters in representing simplicity, and also give a sense of playfulness as the uppercase letter forms appear to be too authoritative. In my feedback, I was also told that type kerning worked well for the purposes I needed of it, the kerning offers a connected look to the whole of the logotype; thus giving it structure as a logo. It was also identified that I should use a lighter line waiting, this gives the logotype more modern look due to the amount of whitespace that is on the page. Finally, the feedback given told me that I should use less differentiation within the logotype; as I am going for a simpler look to exemplify the contrast between modern and vintage - therefore using a typeface in its most basic form would work best.