Further Typeface Research

Baskerville is a traditionalist typeface designed in 1757 by John Baskerville. The typeface was intended to be a refinement of an old-style typeface period, which I believe is why it makes it so appropriate to be able to be used to be renewed for my brief. Baskerville features contrast between thin and thick strokes, this giving it high contrast against any contemporary single weighted lined typefaces. This can be seen, once again, via the use of serifs although the serifs are sharper than what can normally be seen in the typeface for an old-style; the serif is still visible with an almost handwritten element – thus giving this updated version of a typeface an old-style feel. Baskerville, when first produced, was originally used as a large display font to title books and covers. Although now its sole use is as a body typeface, this is due to its handwritten nature - it is easier to read, thus can be read in large amounts without becoming illegible. I believe this is a good font to use for my brief to experiment with, because of the nature of its creation by me exploring with renewing it it's giving an old-style typeface with a modernist twist a ' renewed' look.

Helvetica is a well used sans serif font that was developed in 1957 by Edward Hoffman, who is based around the idea of Swiss design and it is a neo-grotesque realist design. The inspiration from Helvetica comes from a manipulated version of Akzidenz-Grotesk. It is one of the most popular display fonts of the 20th century and is still widely spread and favoured by multiple designers. All terminals of all forms of Helvetica are on exact vertical or horizontal lines, this just makes the font concise. The lack of personality means that the typeface is versatile and therefore can be used as the display or body text from. I believe this will be interesting to develop with my word 'renewed,' as is classed as an untouchable typeface due to its popular usage, therefore I would like to see what happens to it when altered and manipulated against an old-style font.