Muller-Brockman's Typeface Research

Caslon

Founded in the Caslon type foundry in 1725. This is a serif font traditionally used in formal context or informative due to its clear nature. It can be used in body text due to its general printing feel. It is similar to Baskerville and due to its characterful serifs and line weight similarities.

Baskerville

Baskerville is a serif typeface designed in 1757 by John Baskerville in Birmingham. At the time it was created to be a modern refinement of what can now only be classed as the old style typefaces from the era. Baskerville has contrast between light and heavy line width, this gives the typeface a sense of character; hence why the font (to this day) is used mainly in modernist revivals in book design. Many of the characters contain a ball terminal this contrasts against some of the previous fonts which inspired Baskerville such as Caslon.

Bodoni

Bodoni is a serif typeface designed by the Italian type designer Giambattista Bodoni, during the late eighteenth century. Bodoni admired the works of Baskerville which highly influenced the development of the typeface, explaining their various similarities. It is usually used as a display font due to its heavy line weighting and sophisticated feel.

Clarendon

Clarendon is a slab-serif typeface created by Robert Besley. It is a strong font, taking up most of the white space when used in context due to the way the serifs are structured. It is used as a display font as when it is used as a body typeface, the black space makes the content unreadable for long periods of time.

Berthold

Berthold is a modern display font, created by Hoffman, which features straight terminals which contrasts against the rounded corners of the letterforms. This is almost a softer version of some strong display fonts like Helvetica and univers.

Times

Times New Roman is a serif typeface commissioned by ‘The Times’ newspaper in 1931. It was a development of the original ‘Times’ font, which has very minimal differences. The typeface is used commonly in book printing and as a large content body type.

Helvetica

Helvetica is a used sans-serif typeface developed in 1957 by Eduard Hoffmann. It’s a neo-grotesk font which was developed from the 19^th century typeface Akzidenz-Grotesk. It focuses on simplistic nature, with humanist elements due to its curves. It is used vastly in display and body fonts, thus arguably may be the most used font at current.

Univers

Univers is a san-serif typeface designed by Adrian Frutiger in 1954. The typeface, similar to Helvetica, was based around Akzidenz-Grotesk. It has more of a playful nature due to the personality that has been added by the extended and manipulated terminals.