Sunday, 13 November 2016

Type experiments




From my critique of my typeface design it was realised that I should further experiment with the typeface. Because of the nature of the typeface having two elements, I thought it would be interesting to tear apart the two elements in a way that they could be manipulated and put back together. An ideal way of doing this is through the use of acetate, by printing the two separate layers onto acetate was able to manoeuvre them around and also show a better example of how my typeface can be broken down into its simplest form. Through doing this it also clearly depicts the structure of the letter form, and how the way in which is constructed creates three different types of densities.





This then made me think of how I could further experiment with the use of acetate, when overlaying the two letters against different densities, therefore when overlaying the two newly created letterforms, the same effect is taken on. This overlaying creates multiple densities and therefore gives an interesting, somewhat confusing, outcome for this to work successfully as the display type; that cannot be used to represent large amounts of text. Due to the densities being so different every time that you overlay to letterforms it gives you a somewhat brand-new typeface, depending on the kerning chosen and colour. This makes my typeface ideal for branding as it gives each brand that uses the typeface, a completely new identity. Thinking about the way in which overlaying creates new letterforms by densities being changed, I considered what would happen when dots overlaid each other. To test this idea I printed two letters on acetate, when overlaying the dots in different direction i.e. having one letter form vertical and one horizontal it creates a new pattern within the almost hexagon pattern, this reaffirms the idea of each time having the overlay different creates a new typeface (Please see below). 


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