Saturday, 12 November 2016

Initial Sketches


After researching into vintage store brands with the same kind of brand identity as the company I have decided will be represented by the word deputy, I have decided that I will be using a sans-serif font as it will give the most accurate exemplification. Although I want to show this in my logotype I would still like it to incorporate some element of vintage, I was considering about doing this through a connecting factor, symbolising the connection of the different eras of fashion in one store. This could be done by using a single line, or connecting single letterforms with each other. These are the sketches I will be considering developing further into digital renditions.

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OUGD603 - Statement of Intent

I am a graphic designer with a great interest into branding and visual identity, using a mix of modern and traditional styles in a sophisti...