After researching into vintage store brands
with the same kind of brand identity as the company I have decided will be
represented by the word deputy, I have decided that I will be using a
sans-serif font as it will give the most accurate exemplification. Although I want
to show this in my logotype I would still like it to incorporate some element
of vintage, I was considering about doing this through a connecting factor,
symbolising the connection of the different eras of fashion in one store. This could
be done by using a single line, or connecting single letterforms with each
other. These are the sketches I will be considering developing further into
digital renditions.
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