1. Working with your assigned partner analyse the books you have brought to today's session. Identify and list the properties/conventions of your books. (Layout, Bind...)
- The front cover uses eye test options format, links the title of the book, making an instant visual assumption of the content or connection to such.
- Black and white are used to keep clarity and represent the untouched/unedited photos, which is the content theme throughout the book.
- Hardback, makes the book more durable and tactile; invites the audience to pick the book up and use it as it was meant to be.
- Hardback also makes the book of a more prestigious quality, which may also reflect the artwork and the target audience.
- A5, a conventional size that is fit for purpose.
- Perfect bound, in line the simplicity and minimalistic style to the outside of the book.
2. Acknowledge the subject matter of each of your books. Referring back to your initial list, discuss ways you could tailor/add/manipulate these conventions to communicate the subjects more effectively.
- Keep the images on pages with no text at all so it keeps the focus of the page solely on the subject itself, rather than the information that goes along with it.
- Consistency to the size of the image, implying an equality to importance throughout, which also reflects the idea of non-manipulation to the images.
- Printed on a different stock, making the book cheaper and more accessible to a wider audience.
- The text layout could be stylised to suit the aesthetic conscious target audience.
3. Following this mornings pitch, think about how your 'clients' subject matter could be communicated through at least one of the conventions you have identified.
- Contact sheets could be shown to allow the audience to identify all of the work involved within making an untouched final piece, that has not been manipulated from shutter to print.
- The book gives a description of what the artist wanted to represent within the photo, they could talk about what they believe the photo represented after completing the entire process allowing the audience to be in touch with the artist's emotional journey and physical journey of representing their original expressional needs.
- The front cover material could be film paper so the audience knows what the book is about as soon as it is touched, giving an insight into the book from a previous tactile knowledge.
Book Two: Independent Leeds (The Little Black Book of Leeds)
1. Working with your assigned partner analyse the books you have brought to today's session. Identify and list the properties/conventions of your books. (Layout, Bind...)
- Detailed illustration of the cover shows you how many things there are to do in Leeds. Although by using a limited colour palette it reflects that the guide makes these activities simple and they're easily accessible.
- Softback cover makes it cheap and easy to reproduce on a mass scale.
- Pocket size makes the book easy portable, which is needed for a guidebook when taking it around the city with you.
- Perfect bound means it is durable and gives a more tactile structured feel to the cover, making it not seem cheap or unreliable.
- Minimal and squared off hardened edges is on trend and focused towards the target demographic.
2. Acknowledge the subject matter of each of your books. Referring back to your initial list, discuss ways you could tailor/add/manipulate these conventions to communicate the subjects more effectively.
- Advertising could be removed to simplify the book and making it more about the guided content. Alternatively, they could be placed at the back still allowing for the funding that advertisements provide without causing breaks between the actual purposeful content of the book.
- A checklist which enables you to tick off the places you have been to, an interactive aspect could be added to recommend the best places to go, this could be done through a social media hashtag.
- If the book is to have advertisement it could contain some vouchers for them establishments, further enticing readers to go there; rather than keeping the persuasion purely visible.
3. Following this mornings pitch, think about how your 'clients' subject matter could be communicated through at least one of the conventions you have identified.
- Removal of photography could be replaced with illustration continuing on the theme of the cover. This will allow the audience to be more intrigued to go and explore these places rather than just having a direct visual of what to expect straight away. The target audience would look more towards wanting to have an element of surprise if its already in the book the establishment already has an element of prestige so the illustration is only needed rather than photography.
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