The brief:
Create an immersive and engaging screen based user experience for a media of your choice, this could include; website, app, streaming service, etc.
Before undertaking this brief you should identify the following;
- The client
- The problem
- The target audience
- The overarching aim of the project (what are you trying to achieve)
The role of the communications:
Deliver a world-class digital experience that engages the audience, how can you maximise the potential of digital devices?Considerations:
Must be global — Digital formats are viewed on a global scale, this must inform your approach and design decisions.
Use mixed media — A combination of image, audio and video should be considered in your design strategy.
think about:
computers, television, mobile phones, sat navs, head up displays, projection
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