Alongside the research about the wayfinding system found in
the London College of communication, I decided to look into alternative
wayfinding techniques. Prime example of this I found while reading a creative
review article, Ravensbourne have undergone a completely new rebrand, to bring
the University to modern design relevance. This includes their wayfinding
system, which is an extension of the new logo the Lego ignores that the
material change and opens up as a box in which wayfinding techniques can be
placed, such as the aberration below. The colour of the arrow is important
also, as the dots on the lift which take you to the location of the wayfinding
signal, on the same red. Giving the audience idea of the route which they
should take to be at get to the desired location. This is a successful
wayfinding system due to its simplicity, it gives no room for mistake. This is
something I would like to consider when developing my wayfinding system, linking
a clear theme in order to get the message across.
I also decided to look at some similar wayfinding techniques,
that focus on simplicity and creatively link the desired location and route through
the use of visual language and minimal words. For example, I found an exhibition
in which the advertisements featured a giant red ‘X’ this was also placed all
of the merchandising and branding for the exhibition. The ‘X’ was further
divided into simplistic arrows, through using the same colour (as seen in the
Ravensbourne branding) the wayfinding techniques could be linked to the
original exhibition, and therefore placed random locations within the city,
directing an audience towards that exhibition.
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