Studio Brief Two - Initial Crit

For my initial crit idea I presented A3 printed mock ups of my three ideas, after explaining each idea this is the feedback I received: 

 1. Cigarette box:

• Idea can be developed into both straight and rolling packs
• Flavours from fruit and herbal teas which can be seen as menthol.
• It's a physical object itself which can be moved around and filled with tea.
• Complete range of one brand, such as Marlboro, rather than focusing on multiple brands.
• Tee boxes contain the tinfoil bags, foil bags are also placed over the top of cigarette packets this can be reciprocated.

2. Twinnings refreshed advertising:

• Twinings arts could be seen as too explicit to be able to be used alongside the Twinings tea branding as it is more traditional orientated brand. Although the juxtaposition from the language used and the branding creates an interesting contrast.
• Interesting idea of hand colours and the way in which it mixes hand and digital techniques.

3. Book idea:

• Consider binding possibilities, use bookbinding workshop.
• Possible hot dog fold to create a large poster, therefore making a book and a large image.
• Could be used as promotional material as it coincides with the PG tips re brand.
• Use Mono printing to create the images rather than illustrator had a hand element digital side.

From this critique I've decided to go with the idea of the cigarette box this is because the amount of difference in designs I can create as well as it being different (such as the different variations of cigarette being different variations of tea) the final printed object will be something physical that can be moved around and manipulated, this will be filled with tea.