Pictograms
Pictograms are used to warn, guide and
protect. They must be immediately decipherable to be able to get the meaning
across, this is because they are visually conveying the vital piece of
information; this cannot be misunderstood. They should be internationally
recognisable and independent of culture.
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| Basic Pictograms |
Semiotics
Semiotics is the study of signs and symbols and their use and their interpretation.
Semantics are informative graphics which
meanings change depending on contacts, knowledge, society, and culture. Prime
example of this is the okay hand symbol, the hand symbol in Western culture
means okay, whereas in southern America the same symbol is used to something to
offend another.
Syntactics are formal and ambiguous and
succinct and example of this would be a warning roadworks sign.
Pragmatics
Indicative pragmatics when the audience
makes a decision on the information that they are given. For example, a smoking
sign, in pragmatic form, tells the audience that they may smoke in an area.
Imperative pragmatics normally have a dash through
it, its intention is to influence the audience’s behaviour. A smoking sign in
imperative context will inform the audience that smoking is prohibited in that
particular area.
Suggestive pragmatics are created to inform
the audience of some information; this can be placed anywhere regardless of
time or place. Smoking signs with lungs suggests to the audience to stop
smoking due to health reasons. It is up to the audience what they do with this
information.
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