Tuesday, 7 February 2017

Way Finding Rationale


My idea is to create a way finding system that is based entirely on visuals it aims to bring the past of Leeds into direct comparison with the ever changing streets of Leeds. It is there to bring a sense of the city’s history to new people in the city whether there moving here or here for the day; making it perfect for anyone from students to tourist. Images, will be found on the Leodis collections, from different parts in the 20th century, will be overlaid with a pictogram, which will either line up with the current building and its surroundings or the directions between each of the locations. My design will take this into consideration, being concise and design conscious to appeal to a younger audience and contrast against the older imagery used, whilst being clear to be able to appeal to others in my target demographic, therefore it must be able to be understand by all, hence the use of only visual way finding methods. My research will be reflected in the design by making it entirely visual, and also adding a subjective nature to the design, this give it a level of interaction I believe is not found on all way finding methods. Due to my wide demographic my final outcome will be easily used, to meet this requirement I will use simplistic presentation methods that makes the user read the information in a particular way.

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