The Square
“In studying morphological…
we have already recognised the primary characteristics of this sign: a symbolic
object, boundaried property, also a dwelling place with the feeling of floor,
ceiling, walls, protection”
“With the square standing on its corner we come into
the field of oblique lines. The view of
this sign is disquieting, and its position on its point indicates a certain intention, which is
why this form is used as the ideal background for traffic signs,
especially in the United States.”
(Fruitiger,
1989, p. 43)
The Triangle
“If we place the triangle vertically on its apex, it obtains a direction giving character, with movement
transferred from the vertical to the horizontal.
The simple triangle is therefore much used as a direction sign, which succeeds so long as the
directions are horizontal, left or
right.”
“Triangles with a
horizontal side form ideal backgrounds for signals (road signs, etc.) because
of their symmetry. The triangle with horizontal base conveys an impression of
stability and permanence, like a pyramid.
It is also the symbol for the expression “wait,” rather like a mountain, whose only active function is to
suffer erosion.”
(Fruitiger,
1989, p. 44)
The Circle
“Modern humans probably have a more spontaneous relationship with the
straight line than with the curve. Daily encounters with level ground and with
all kinds of constructions are primarily based on the two principles of
horizontal and vertical. We appreciate rounded forms with the senses rather than the mind.”
(Fruitiger, 1989, p. 45)
“The feelings are addressed more strongly by the circle than by any other
sign. Depending on their character the viewers will place themselves either
inside or outside the circle. Enclosure becomes
disquieting and is felt as claustrophobia.”
(Fruitiger, 1989, p. 46-47)
The Arrow
“When two oblique lines come together to form an angle, the expression of a movement or
direction is produced in some form. Angles pointing to right or left have a stronger
movement than those pointing up or down, for the obvious reason that human
movement is normally on a level. (Only in elevators does the vertically placed
arrow obtain a clear expression
of movement up and down.)”
(Fruitiger, 1989, p. 48)
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