Before the animation process could begin we needed to create a backing track explaining the app, to which the animation could be made above. Through doing the process in this order, we are able to ensure that all of the timings are precise, thus providing the most professional result. During a meeting with Lucy we devised a script which we were both happy covered all aspects of the brief and fully explained the reasoning behind the app, and reasonably explained the key features of the application. To ensure that the script covered the brief we break it down into sections, which were highlighted as key elements to achieve as part of the submission.
Script:
Message-
London had already exceeded their yearly pollution limit for 2018… in January. There is a product that tackles two major linked issues in London, pollution and transport.
What’s the relationship between the city, the sport, the issue?
The main contributing factor to London air pollution is emitted from transport, such as cars and busses. High levels of pollution causes on estimate, 23,500 early deaths a year. Running and walking is a sport that Adidas provide a range of products supporting, and is a method of transport that does not emit pollution. By bringing people away from transport that produces pollution, and guiding them through less polluted routes, air quality is improved both for London and for Adidas’ athletes. Introducing, Adidas Motion. Adidas Motion provides high quality air routes for people to get from A to B.
Key Elements -
Adidas Motion uses technology similar to that of leading navigation applications, to determine the areas of pollution in London.
The technology works by analysing the GPS locations transmitted by mobile users. The higher traffic density the higher the pollution rate. Adidas Motion is then able to generate a knowledge of the air quality in that zone and provide routes in areas with lower pollution.
Features of the app
On opening the app you are given the choice to login with social media accounts, which allow you to later on easily share your stats.
You tap in the location you wish to get to, most common suggestions are saved. Upon selecting your location you are given route options, which avoid areas of high pollution, clearly visible on the map itself. Choose your route and select your pace, run or walk; to see how many points you can gain from that run and to get started.
You are rewarded through a points system depending on how many points each run is worth, each time a route is used you gain points, these equate to a level system. Levels are steeped to allow for discount off adidas branded active wear, only redemable through the app. Discount up to 20% off can be earned, slightly exceeding the adidas student discount limit, pushing students to use the app.
You can track your activity through averages, comparing your previous runs distances over the year, and encouraging yourself with adjustable daily targets. A more accurate comparison can be seen in the last run section which you can see how youre improving vs. your previous runs looking at speed and distance.
From your profile you can share your refferal code, ecouraging the spread of the app to new users, each share gives both you and the new user 10 points, getting you closer to your next discount level.
Points can be redeemed with your personal discount code in the intergrated store section. Once the discount has been used the profile is knocked back to level 0 to be able to rebuild the discount the user must continue to run using the app.
Adidas Motion’s various encouragments, health benefits and self set challenging targets takes you away from the bus, car and tube. It gives you the chance to involve yourself in sport in a healthier environment, and inspire others to get away from the pollution of travelling. Changing the fabric of london’s health, and air.
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