Within these first two experiments I was using, same imagery that has been used in the EP cover itself, therefore bringing together the brand identity. Although this works in the EPI do not feel that this visual works as a poster. This is because of the multiple different elements on top of a busy background, I feel as if the audience would have to be looking for the information, yet promote the audience should be out to see the information straightaway and know what the poster is about.
To experiment with making the image the focus at a quaint background, this makes the artist the focus and the imagery links to that used in the album cover itself without being the same. Therefore tying together the brand with the album and promoting it. Although due to the white space fillers if the pink writing loses itself against the image. Yet I do not want to change the colour of the typography, as this links to the visual identity of the EP.
Within these two experiments I was looking at making the image full bleed, this makes it the clear focus of the poster and hard to ignore yet once again because of how powerful the imagery is and how texture due to the different layers, the type gets lost within the image and therefore makes the promotion confusing the audience.
By making the information white and only keeping the words black rose in pink it allows information to stand out from the background, whilst retaining the strong visual impact of a full bleed image. This also still retains the EP's visual literacy. Because the contrasting style of shots these posters could be put together as a series within different spaces and look as if they belong together, For example around the city. this is the poster I will be moving forward with as I believe it is the clearest and represents the brand as well as the EP to the most consistent standard.
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