Responsive - Module Briefing

Studio Brief One:

You will identify and respond to a range of competition/live briefs that reflect your emerging creative interests and professional ambitions within Graphic Design. You will need to select one main brief that will be rigorously developed over the duration of the module as well as a number of smaller/quicker briefs that will allow you to demonstrate your ability to develop effective responses within professionally realistic deadlines.

1 substantial individual response to a live brief. 

With engagement to additional smaller briefs.

Studio Brief Two:

Working as a creative partnership you will respond to a live / competition brief of your choice. You will need to:

1 – Choose a creative partner/team based on the creative possibilities of your collaborative practice. Complete the collaborative practice form provided in order to identify your individual and joint interests, abilities, roles and responsibilities.

2 – Select appropriate briefs suitable for collaboration.

3 – If responding to a competition brief visit the organisations website to find out more about the organisation, opportunities and resources available online - Make sure you download any general information and specific brief related resources.

You will need to complete the creative partnership form, project rationale and initial action plan before starting work on your selected brief.

Live Briefs:

d&ad

ycn

istd

rsa

starpack

penguin

g.f. smith

When selecting and responding to briefs you will need to consider the following:

• How do you balance what you want to do, design or produce with what the brief requires?
• Do the briefs offer enough breadth and scope for the development of a range of responses whilst at the same time allowing you to focus your practice?
• What are the realistic timescales for completing the brief? Are you working on these?
• Have you clearly identified what the problem is before you start?
• Where is the challenge in the brief and what will you get out of doing it?
• What do you need to present and how will you present it?

Studio sessions and tutor guidance will help you to build an understanding of how to approach these questions to develop appropriate responses to your selected briefs.