Mossy Bank Logo Design - The set of three leaves represents the three main species of tree which can be found at mossy bank, therefore representing the way in which the environment has been formed and what is present there, which is to be preserved. Contrasting colours make each individual leaf evident, whilst the overlapping nature of the piece brings together the three-separate species as a whole. The overlapping nature has also been made to resemble a chain-link, this is one of the main developments from the previous stage, this was said to represent the community spirit which the committee have. The visuals presented in this way to look almost as if the three separate elements were pulled apart they would be unable to be broken, similar to the way that which the committee wishes to keep the green space available as public space and fight for what is theirs as a whole body, rather than a separate resident. The typeface which has been used is simplistic and concise, making it available for most people to easily understand and comprehend the meaning of the Logo.
As the logo itself, without the type, is a strong single piece; it can be used alone in other contexts once the logo has gained notoriety within the local community.
Rachel Victoria - Overall I’m pleased with the outcome that has been created the artist now has a series of stock images which can be used to promote herself as an artist across social media and other platforms. As well as a clear brand identity in which could be carried across multiple platforms and music sharing paraphernalia. Merchandise has been considered and further will be developed in order to promote, gain and maintain widespread brand notoriety. I believe that the designs have successfully indicated the genre of the music tours being an alternative pop artist, as well as raising the thought of evoking visual questions which can be further investigated through the music.
Dog's Trust - Overall I am impressed around with the final outcome which can be shared across the social media network believe that infected the dogstrust brief, as it enables social media users to understand that they don’t need to go and buy a pedigree dog just to fit with the trend. It taps into the key demographic of new dog owners your way which they will already be on, and rather than destroying a trend utilises in a way to benefit dogstrust. The visual literacy used throughout the video is upbeat and happy similar to the way in which the dogstrust ads have been created before. Yet is quick enough pace and short enough to be able to be a social media ad, that people will take interest in and share due to its modern relevant context.
Adidas Motion - Overall I’m extremely pleased with the outcome of Adidas motion, as it answers the brief in changing the fabric of one of Adidas’s key cities in a realistic way which could happen. This brief also allowed me to further experiment with my Illustrator skills, and push myself to learn new software such as premiere pro and after effects. This brief also saw the recording of a voice-over, in which I learned how to use the recording studio. Moreover, I believe this brief has enabled me to collaborators better design responding to the way in which my collaboration partner saw the vision and making that come to life, a realistic and in a fitting way for the brief. The collaboration overall with successful and the workload was evenly distributed between the two of us. This brief gave me the insight into what it will be like in industry working with the creative director/advertiser in order to create an outcome.
Deals with one of London’s growing problems, and could easily fit into Adidas’s growing world of tech. In response to the way a primary research tells us what the target demographic want and therefore would be successful if put into market.
As a whole I have found the module extremely stressful, it is testing my time management skills in a positive way, yet I do not think it's realistic to run four modules at this same time; as it does not give you any time to focus on one single thing leading to a declining standard of work across all of the modules and briefs.
I enjoyed both working singularly with the client as it enabled me to gain the confidence and skills to be able to test myself and start doing personal projects freelance. Its also enable myself to test new boundaries in terms of what software I can use and has allowed me to develop a new skill set within the field of video editing and audio editing; something which before this module I had never touched upon before.
Working collaboratively was excellent experience as I chose to work collaboratively with somebody who I would be working close with an industry, thus giving me an insight into how the industry would work in terms of working relationship between different agencies. The overall collaborative experience has also give me the confidence to go and ask to work collaboratively with different specialisms both inside and outside of university walls.
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