Rachel Victoria - Merchandise

In order to create hype around the release of the EP I suggested to the artist the introduction of possible merchandise. As this merchandise would act to my site promotion for the EP we wanted it to include a sense of mystery. Therefore it would get the audience to investigate further into its meaning and uncover the EP.
The series of badges are cheap to produce a mass production, easy to give out, easily recognisable, and can be sold once the EP has got notoriety. The badgers themselves contain the background image from the EP itself the vintage rose is slightly adjusted on each one making every badge a little bit different.
The typography which overlays this image is key lyrics taken from the songs within the EP, in kept with the brand's visual identity and the EP social identity through the use of the same typeface and colour. Meaning once the audience start to look into the meaning of the merchandise they will quickly find that the EP and the badges are linked.