Tea - Gift Box

As the set of 3 tins is to be sold as a gift set, I decided to create a box which could be used on the shelf ready made that somebody would be happy to give to another person. The considerations of this design were based around the size of the package itself, the impact in which it would have on the shelf, the way in which it would represent the brand and the contents, and also the way in which it carries out the concept visually a simple and modernistic way in which the target demographic can relate to.

I felt the best way to represent the brand, and support the identity, would be through the use of the gradient colours as this is a key visual element of the actual contents. Although I did not want to cheapen the sophisticated athletic that goes along with the luxury product within this market. Therefore I wanted it to remain simplistic and modern whilst also retaining the colour design, therefore I created a gradient in which each of the colours used within the packaging of the tea itself is considered and represented fairly through soft gradient. On top of which is the logo, and strapline, which we be printed as debossed gloss onto the matted box, thus further representing the visualisation of the actual packaging itself with in the gift set.

This would also coincide with detailing on front of the box, once again describing the timely greetings in which relate to the different times of the day that the tea should be drunk, in terms of visually it will relay the gradient of that particular tea, e.g. good evening contains the same gradient colours as the night-time tea. Directly above each of these greetings is the flavour which coincides with that tea, this is within a soft grey colour and the lighter font thus making it not as prominent as the colourful aspects of the box, keeping the focus on the branding; whilst also matching the information design on the tin itself.