 |
| fig.1 |
 |
| fig. 2 |
The photoshoot itself was successful in terms of gaining the
images we wanted as can be seen in figure 1 and figure 2 each of the headshot
standout clear in focus and with enough space around them that we could be used
in a different context and edited to be scaled to different sizes. This is
important in the chute such as this, so the content can be used across multiple
platforms. We experimented with closer imagery in the portrait style images
although I believe the portraiture images with a border and background with the
head and hair is in shot works better. This is because the focus is kept on the
artist as a home and her signature features.
 |
| fig. 3 |
 |
| fig. 4 |
In figure 4 the darker images can be seen at the beginning
of the contact sheet, these are the images that were projected that had a
darker background and the singular larger flower. Due to the nature of the
imagery was too dark to capture the images were acquired and therefore the
images for the protection needed to be changed. As can be seen in the contact
sheet as the images were changed to lighter projections, the images were more
successful. Once we worked with the images producing the best outcome in terms
of lighting we were then able to experiment with composition as can be seen in
figure 3 as well as having the artist and alone in the frame, I asked to make
some light and free movement which would also make whilst performing. This is
to give the imagery visual link to the live performance aspect of the musician’s
work, as previously spoken about. To experiment with textures, we also
experimented with portraiture photography, in terms of getting a closer image
of the subject with the projections at the same scale as if it was zoomed out. This
allows for a completely contrasting style, to the fuller body images. I will
further be experimenting with the way in which these images can be used
together in a series of promotional materials, as the different compositional
styles contrasting next to each other may create a larger impact on the content
itself.
 |
| fig. 5 |
As can be seen in figure 5 with further experimented with
what we could have the artist do in the images, such as the change in body
language which is more open and therefore represents vulnerability and exposure
supporting the delicate nature of the floral background is used. Which with the
key links which the artist wanted to visually make with EP cover.
Image Selection
After the photo shoot to ensure that the artist was happy
with all of the imagery we would be outputting to represent her brand, I sat
down with the client and went through the selection of all of the images taken
within the shoot. From this I flagged up any of the images that the artist was
happy with, from these I then further selected the images that had the best
quality and also represented what I was trying to say through the creative
direction of the Photoshoot. This collaboration on decisions between the two of
us, enabled the best for the artist to decide what she wanted, whilst also
allowing me to gain a better insight into the way in which she wishes to
present herself through the work.
From the large selection of images that were chosen that
could be used, we decided to further narrow down the selection for this
particular release. This would allow for consistency throughout the brand and
further releases, the projection images are only to be used with this EP and the
promotion for this EP, yet the headshot can be used in different situations.
Therefore by holding some of them back it will enable us to be able to create
further content at a later date without having to take another photo shoot.
No comments:
Post a Comment