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| final logo |
The final logo was developed from the last of the digital developments.
The Logo has been further developed in order to create more in fitting outcome. The colours which have been used still taken from the environment itself and therefore clearly represent the environment visually. The set of three leaves represents the three main species of tree which can be found at mossy bank, therefore representing the way in which the environment has been formed and what is present there, which is to be preserved. Contrasting colours make each individual leaf evident, whilst the overlapping nature of the piece brings together the three separate species as a whole. The overlapping nature has also been made to resemble a chain-link, this is one of the main developments from the previous stage, this was said to represent the community spirit which the committee have. The visuals presented in this way to look almost as if the three separate elements were pulled apart they would be unable to be broken, similar to the way that which the committee wish to keep the green space available as public space and fight for what is theirs as a whole body, rather than a separate residents. Typeface which has been used is simplistic and concise, making it available for most people to easily understand and comprehend the meaning of the Logo. the colours used within a flat basis resemble similar factors to that of the town Council logo, therefore in fitting with another element of the brief.
As the logo itself, without the type, is a strong single piece; it can be used alone in other contexts once the logo has gained notoriety within the local community.
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