The Brief
To design and develop a new, exciting and eye-catching range of at least three tins for either
teas or coffees. Students will need to create a fictitious brand targeting the quality retail sector, including duty free areas at airports and the higher-end retailers such as John Lewis, Selfridges and M&S. This new range is to be designed primarily for purchase as a luxury gift pack. Metal offers great potential for creative design solutions with not only embossing and debossing but also the high quality of print finishes that can be achieved with colour, varnishes and bare metal. Consider when designing your range (minimum 3 in range) marriageability as a set of three and that the labelling, graphics and overall presentation ensure they are a family of luxury products. When developing your designs consider re-usability of the tins for a secondary use within the home. To meet food standards, the contents (tea, coffee or infusions) would, if going into production, be sealed separately in foil bags and presented in the secondary pack.
Main Highlights
Focus must be on luxury market in brand identity and design and even product itself.
Carry out research from well-known luxury retailers.
Gift pack format.
Consider the different methods that could be used to alter the metal.
Consider the design of the outside of the packing and the way it can be marriage to the idea and visuals of the tin itself.
The tin design must be usable, consider the notoriety of the brand that is being created.
Must be sealed in foil bags inside the tin.
Points to consider
Creative use of the tin
The overall look of the set of three tins
Innovative use of decorative and graphic elements
Reusability as a secondary pack
Shelf impact
Consumer appeal as luxury gift packaging
No comments:
Post a Comment