Adidas - Chosen Features

After a further meeting with Lucy the features which the app must have were narrowed down. In the meeting we looked at the screen shots from other similar apps that are already out there, although not one captures the idea of air quality giving us a strong USP to aim our ideas towards.

We were also influenced, in terms of features, by our primary research. We used an online survey service to be able to question the key demographic that we were aimed up towards in the city in which we were creating the app for.

From responses we are able to create an app for what our demographic want. From the responses 80% of people take car, tube and bus to work. With this app we want to encourage more young people to walk/run to destinations. 60% of our demographic said they would be willing ti walk/run to their destination if they were advised on a route with better air quality. This research will help us develop our app to fit our demographic effectively. 

I have noticed that people would want to receive points that they can redeem to get discount from Adidas clothing. This important for us to have in our app. Also from this I think its important to include alternative route options in the app. 62.5% of people are spending over £500 on travel per year. 32.5% of people spent £1000 plus a year. For our demographic of students and young professionals they will be wanting to save money where they can. By giving them a free app which lets them save money on travel swell as earning points to buy discounted Adidas products I believe there will be alot of interest in it.

Chosen Feautres: 

 I require chosen features which will need to include within the design, are:

• map
• user profile
• settings
• activity page
• shop
• points page
• achievements

Within the map section itself we should include:

•  start
• finish
• signifies of higher pollution
• alternative routes
•  clear map
• home button
• distance
• time
• how many points awarded.