Toxic Masculinity - Initial Idea Presentation Feedback

• explore the ideas of videos and whats evident in advertising currently about changing values. 
• look into TED talks about masculinity and make notes.
• investigate colour theory and its link to gender in society. 
• find out where these opinions come from.

OUGD505 Design Boards

OUGD505 Evaluation

Studio Brief 2

Overall the brief has been achieved in respect to creating a product which tackles toxic masculinity. This project taps into an industry which is already changing and brings to light in society a gap in the market where males are interested but none of the major-league make-up brands have tied into yet. The realised solution takes away the gender stereotypes in form of the colours used and the type of packaging design that is presented. As a graphic designer of the 21st century I believe that design should be improved to keep up with the society and current culture that we are living in. Once again, as previously mentioned, the design is about progression and without correlation of the progression with society the designs that are created will become outdated, similar to the views of toxic masculinity. The design itself tackles toxic masculinity through gender-neutral manner, gender stereotypes are implanted and learned from a jungle early age as proven in my research where people are told that only certain colours are acceptable for certain genders to be able to wear, and certain activities are only liable for certain genders. Thus, leading to learnt perception of what is to be a male and what is to be a female. The design itself is fresh clean and young and has been designed to specifically fit multiple primary research sources from the target demographic. Therefore, it would fit in correctly with the target audience and the current cosmetic market. The typeface used even represent equality due to its balance between sizing and also elements which identify individuality, thus allowing for both the quality and a visual reference of what the make-up is there to do.

If the project was to be redone the boxes themselves would be physically made, unfortunately due to facilities this was unable to happen, yet in industry this would not be an issue and therefore would be in fitting if taken to industry.

Studio Brief 1

I believe that the brief is been met the pieces are confusing layered busy and intense, clearly paralleling the music that it is representing. The addition of collage at the dimension to the music, giving the listener an extra way to lease themselves within the sound. It is evident that this is related to house music in general due to the gradients have been used in the background. I believe this successfully gives enough relevance to the genre without specifically putting it inside of this genre visually, as it states what the music does; it borrows from other house genres to be able to call itself a house, whilst not really existing. The aspect of something existing whilst also not existing is created through the surrealist aspect in each image each image displays a situation which has happened in a way that makes it seem fantasy like, through the addition of different imagery in different styles.

I believe the Prince was successful, and due to the colour and busy nature of them they will be easily eye-catching within the exhibition and get people thinking about what the real concept behind fidget house is.

Although the design was somewhat out of my comfort zone, stepping away from the minimalist and simplistic strong design I'm compelled towards, this project allowed me to experiment with handmade techniques and mixed the multimedia skills I had learned from previous workshops, into my practice.

If I were to have more time with the project I would like to create an immersive experience in which design really truly makes the person feel what the music is all about. Further allowing me to experiment with the ideals of textures and different senses to create something that isn't really there but physically is.

Overall:

Overall I feel like ougd505  as help me develop my research skills, it is allowed me to gain confidence in asking primary resources for research questions, and therefore gain a better understanding of who I'm producing a product for. Within both briefs the extensive research allowed me to see also the amount of time that it takes to be able to gain a full body of research to make and properly informed decision.

This is something I have not done before because I did not have the skill set to be able to do so, I now feel like this is a skill I can take into the industry.

I believe that  I am happy with both of the outcomes from both the studio briefs, although one was slightly out of my comfort zone and allowed me to experiment with techniques I have learned but haven't had the opportunity to use before. I also believe that because of the amount of research that was done it almost made the design process seem less important because of the amount of time allowed for it.

This project saw me experimenting less with different outcomes I feel like this is because of the amount of research I did into each of the subjects I felt as if I kind of knew the direction in which to go to be able to achieve the brief.

The beginning of this module was a struggle, this was due to the fact that we also had three other modules running at the same time, towards the end of the module time constraints also affected the different experimentation I would've been willing to go to, this is because of the extremely close deadline date to another module, two days in total. If I were to do the project again I would want to experiment more with the different visual languages associated with each brief, and see if I could create contrasting designs to see how I could test the boundaries of the brief itself.

I do feel as if this has helped me prepare more as a 21st-century designer giving me an understanding of the way different industries work, such as the music industry and the way in which new and constant cultural changes are happening. This is Jamie how important it is to keep up with these cultural changes in order to keep relevant as a designer.

Toxic Masculinity - Brief

Brief/rationale:

You must create a visual response which impacts the way that toxic masculinity is formed, take into consideration products, design, expectations, and the way in which the emotive language linked to masculinity is visualised. The realised solution should not only tackle the issue of toxic masculinity, but really make a difference within the expectations that society puts on gender stereotypes. The solution must have the ability to change the concerns to do with toxic masculinity, through the output of the graphic designer's opinion and view. Take not only toxic masculinity into consideration, but also the equality of both genders. The product should be progressive and take into consideration a future market.

Tone of voice: the tone of voice should be appropriate towards a younger market the place in which I have identified is changing their opinions on what masculinity means and take into consideration their needs and wants.

Target audience: the target audience should be targeted towards 25 and under as this was the age lowest masculinity was felt.

Considerations:

·      equalities of the genders

·      gender norms within society

·      expectations related to gender

·      colour theory and gender -related design