Toxic Masculinity - Brief

Brief/rationale:

You must create a visual response which impacts the way that toxic masculinity is formed, take into consideration products, design, expectations, and the way in which the emotive language linked to masculinity is visualised. The realised solution should not only tackle the issue of toxic masculinity, but really make a difference within the expectations that society puts on gender stereotypes. The solution must have the ability to change the concerns to do with toxic masculinity, through the output of the graphic designer's opinion and view. Take not only toxic masculinity into consideration, but also the equality of both genders. The product should be progressive and take into consideration a future market.

Tone of voice: the tone of voice should be appropriate towards a younger market the place in which I have identified is changing their opinions on what masculinity means and take into consideration their needs and wants.

Target audience: the target audience should be targeted towards 25 and under as this was the age lowest masculinity was felt.

Considerations:

·      equalities of the genders

·      gender norms within society

·      expectations related to gender

·      colour theory and gender -related design