In each of the websites I had looked up for subscription services, the brand identity is kept key throughout the whole process. As can be seen throughout the Hubble site below, The site has a key theme of dark red thrown throughout, this complements the bright blue in which the contact lenses themselves are kept in once they had been posted. This is complemented by simple colours and light illustration, as you move through the website the illustrative style is kept.
The vital website in comparison also keeps the brand a key points, the top banner never moves always keeping the vital yellow and the forefront. This yellow is then seen throughout other places within the website such as the buttons, and various other typography. The very first page gives you the option to take the questionnaire in which, the questions determine the type of products that the consumer need from the brand.
From the Harrys raises website below once again the key part of the design is in keeping with the brand identity this can be seen in the blues used within the background and the mockup that has been put on the first page. The orange for the buttons has also been selected from the handle of the razor itself.
These design decisions of in keeping with the brand I will be considering when designing my website, the colours must be the same as that in the products and in the other areas of the branding. These can be taken from the products themselves. Imagery of the product itself should be loaded up onto the first page to be clear what the website is about. Other methods such as the questionnaire should being in kept with the design style also.
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