Wednesday, 4 April 2018

Studio brief 2 - Chosen idea


I have chosen to look into the idea of toxic masculinity. I believe this would be­­ the best idea to investigate into because of the changing ideas within the controversial issue at the moment across a plethora of industries that is exploring the changing boundaries associated with the ideas of masculinity.
There have been recent changes within the beauty industry and the retail industry as I have explored in my initial visual explorations. This has been recognised in advertising and publications. These are the industries in which changes being made are most evident because of their clear gender set boundaries. Thus, are also the industries in which the exploration and experimentation of said boundaries are most scrutinised.
Though my research, investigation and visual response of this project I want to examine the social, political and ethical response to the changes within the ideals of masculinity, and ultimately answer my own question of is masculinity needed anymore in a world which doesn’t particularly believe in it.

To be able to gain the best understand of the subject field I have chosen I will be using various research methods, as the subject is apt at the moment there is a lot of multimedia source material I can investigate into. Such as film, social media, books and so on. From this research I will build a nature of ideas that will look at a head on approach to tackling the issue that is toxic masculinity.

I also believe this is the correct choice for me as it is a subject which myself, as a young male adult, can relate to the issues of. Enabling me to understand the way in which media and industry focuses on masculinity can change habits, perceptions and engagements with particular products or activities.

Examples of potential deliverables include, but are not limited to:
Materials relating to an issue-led campaign
Poster series / manifesto
Publication / book / zine / printed matter
Web / digital platform / video / moving image / animation
Range of products / merchandise that communicate your identified core message (placards, banners, set of badges, etc)
Piece of real world ephemera (a product, a new currency, etc)
An installation, exhibition, social space, wayfinding / signage
 

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