In order to understand what products would work within the range, I decided to take inspiration from the questionnaire, and also take into consideration the cosmetic products I use myself and the ones which I know others often use.
I also wanted to take into consideration the idea of what males would be initially willing to use and learn more about e.g. products to start within the pack that would be for everyday use, which then could be developed to have a more extensive range. By starting with the brand basics I also believe it starts a good sted for the brand to make a name in the industry and therefore allow for notoriety to be gained within the industry, and therefore allows people to take into account the changing values and let it make an impact on the industry; rather than bombarding it with an array of products aimed at a new market.
From looking at the responses I decided to create foundation, concealer, highlight, bronzer to begin with, this take some of the most popular answer responses into consideration but also take into account the usability of the products and which (when introduced to people who have never come into contact with this type of product) would be simple to explain and master before moving onto different experimentations.
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