Friday, 13 April 2018

Toxic Masculinity - Changing Masculinity



In this TED talk it is spoken about the ways in which the ideas and ideals of masculinity are changing, it discussed ‘ego’ as a dog that is pulling at the lead of the person who is walking it. Which puts in visual contextual content the way in which ideals of masculinity have been treating young men for centuries. Ether the person is guided by their soul or driven by their ego, and what is it that is creating this perception of the masculine ideals, the answer is traditional values, so surely masculinity views are not still valid; and to correlate with such there needs to be a change. A visual metaphor is used for this, when you’re looking at a map if that map is outdated you won’t be able to use it for its purpose, so ‘does the map, fit the territory?’ if the answer to that question is no surely it must be updated. In the instance of masculinity this could be done not only in changing the emotive language used around masculinity but also through a physical balance between marketing and production of products within the genders. How could there expected to be a level of equilibrium between the genders when there are so many examples of subliminal messages teaching people to be only particularly feminine or particularly masculine and making that the closed box that is only available.

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OUGD603 - Statement of Intent

I am a graphic designer with a great interest into branding and visual identity, using a mix of modern and traditional styles in a sophisti...