Toxic Masculinity - Industries that dont advertise towards men

The main industry that focuses towards a feminine market is the beauty industry, this is because of the connotations that have always been attached to makeup, cosmetics and care products. The idea that males need to be 'manly' and not use anything that enhances the way they, even though the 'men's health' industry tells them they must go to the gym and use supplements to infit with the male idealistic views and be 'attractive' to their others.

Although I believe something like makeup should move in a more gender-neutral direction, through providing brands that aren't solely focused towards women it is breaking the taboo of men using such products and also allowing for a wider market, the brands themselves would benefit in the public eye;  being more inclusive. It would also raise sales for these brands. Most importantly it would mean that the taboos around men wearing makeup and using cosmetic products would be slowly diminished, which would be moving with modern times and expectations.

In order to do so, I will be creating a brand that is focused around the product itself, in order to gain a better understanding of what this product needs to consist of and the visual language that must be involved my investigation will now take the direction of investigating the current marketplace and where the gap is for this product, and whether or not this is something that the market is missing. To do so I intend to look at current media and promotional materials around the cosmetic industry, as well as gain some first-hand information from males about the idea, thus understanding what is needed from the target audience.

Due to my previous research I have done my demographic I will be aiming towards is 25 and under, as this has shown in my research where the majority of opinions of masculinity has changed, as well as the products I have researched have been aimed towards this age group; showing they have been received well in the market.