Toxic Masculinity - Colour Exploration Logo

To experiment with getting rid of colour that represents gender I investigated what colours were appropriate for gender neutrality. The consideration of the product taking charge of the design was implemented and I experimented with nude colours, at different tones.

Figure 1

The logo starts to become lost in comparison to the white due to its light line weighting, to combat this I experimented with a heavier line weighting on the logo itself.

This allowed for the logo to become more prominent in the piece and keep the brand at the forefront of the design itself. Although when I asked peer designers on their opinion of the colours used they stated that in order for the brand values to be seen (total inclusivity) there would have to be at least 40 shades which would be possible in the product itself, but may become an issue when printing. The nude tones also give a feminine vibe due to how close it is to pink and the inbuilt connotations with pink that society has.

In order to further experiment I will be using bright pops of colours that are regarded as gender-neutral such as green, orange and red.