Toxic Masculinity - Website Design Pages

 In order to create the best possible experience for the consumer, the service works in the way that which the first purchases made through a set of questions, similar to that of the Google questionnaire which I created for my primary research. This style of questioning gets the in-depth personalised understanding of what that person particularly needs. From the primary research that I had and I had learnt that the different people and genders needed the different products for different reasons.
In order to make the product accessible and usable by males who have never before use make up or have been against using make-up and want to try this enables them to understand what they need to start without having to interest anybody else, giving them the independence to be able to try something new and breaking the boundaries of classic traditional masculinity.
Once the first purchase has been made person can log into their accounts and be able to reorder the product simply by adding them to their basket. If the service works in this way it is encouraging that males do the questionnaire and start to understand make-up as well as anybody else who wants to get into the make up but doesn't know what to buy, and can feel embarrassed or unconfident in doing so in store.

The home page itself, shows the product in its best light, the entire Range isnt shown in this image would be changed every time the site is visited, the full range is not shown up at first glance to not put off or intimidate anybody. The website is simplistic and minimal in colour taking colours from the products itself. The background colour has been taken from a different product which isn't currently featured on that page, giving the website brand consistency. The logo is the largest thing on the page this is so the user can understand and consider the meaning of it. In the top corner you are given the option to go to the basket your profile or to see the different selective products by themselves. The main button has been highlighted with the green selected from the main product on the page, this takes you to the questionnaire where the questions can be answered in the products can be selected for the use of their first home purchase.

This is the questionnaire section each of the questions have been written in the purple which can be seen from the previous page the background colour has been changed as this is part of the process of the questions each process has a different background colour e.g. the shop section will have a different background colour to the questionnaire. Once the answer has been selected that particular circle shows the background colour as its fill. Making it clear which answers been selected, once that selection of questions has been answered the page will move onto the next election of questions. Once the selections have all been made the website will use an algorithm to determine what products would be best for that particular consumer.All of the type of the questions as well as any titles are still in the same typeface that is consistently used throughout the brand, this was selected as this is the only typeface that is evident throughout any of the branding and production.

This page uses low poly portraiture, this is something I earlier investigated within my research. Low poly gives the option of a modern way of representing something in a new light, similar to the way that this make-up will give the consumer the option to be able to change the way they look/enhance the way they look. Therefore I believe that low poly gives a modern and effective feel to be able to get an average for the colours in that persons face, the colour is then determined in the appropriate colour products are sent out.