A branding technique which I discovered whilst working
within an agency this year was to create a branding booklet in order to explain
each step of how you got to the final outcome, to the client themselves. As the client is not a graphic designer this is a simple way of breaking down the
research processes and also the initial developments in bite-size pieces which
allow for an explanation of the design itself, and also give me the
opportunity to reason why each of the design decisions was made.
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