CWTS - Photoshoot

Before moving ahead with the physical creation of any promotional materials including the website, it was decided that Photoshoot should be undertaken. This would allow for promotional images of the business leaders, in the uniform which features the new branding. This is something that I also noticed in the research of other websites, that nobody else within the industry has done so far. Having a photo shoot that was specifically aimed around the visual style and tone of voice of the brand itself it would allow for elevation of professionalism above the other competitors in the local area.

I'd previously worked with a photographer who was based around the Birmingham area, her style was correct for the type of images which we required. I was needing images that contained an Autumn in order to pull the orange colours out of the branding. This would contrast against the grey and the white uniform itself.

In order to contact the photographer, I used Instagram, this contact consisted of immutable of having photos to show the style in which the images need completing as well as a request of the style of images that could be used within the promotional materials. Including the importance of having the branding evident within the images themselves. Where possible the face of the two leaders of the business should be avoided, as a growing business they will be taken on employees and therefore the imagery can be carried across if their faces are left out keeping some anonymity to the Photoshoot, putting the focus on the brand rather than the people.

Once this is completed, she contacted the two business members and arrange to have the Photoshoot. Unfortunately, due to poor weather conditions, this was pushed back the three weeks. Due to the fact that this was the pushback, I started developing designs before having the imagery, which later I would place the imagery into allowing fitter size to go into production as soon as the photo she had been completed to ensure that the deadline for the overall brief was still met.