The final logo is as can be seen below. There are two variations
one in which encompasses a larger circle, made up of the name itself, with the
logo centred in between. This is the main logo that will be used on most of the
promotional materials and branding collateral design. For a placement that cannot
be manipulated to be able to fitness design such as letterheads, and landscape
methods of promotional materials a straight horizontal version was made. The
text to logo ratio was kept the same as well as the kerning value in order to
offer concise visual consistency and coherence to the brand identity.
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OUGD603 - Statement of Intent
I am a graphic designer with a great interest into branding and visual identity, using a mix of modern and traditional styles in a sophisti...
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After further investigating into other brands in the way they visually put themselves across within the industry of the local area, it was ...
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I am a graphic designer with a great interest into branding and visual identity, using a mix of modern and traditional styles in a sophisti...
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We were so brief to experiment in creating blackletter inspired symbols which should be taken as subjective, ma...
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