CC - Evaluation

On the whole, I believe that the branding we created for creative conversations was successfully meeting the brief. The concept was strong in terms of being led by research, is conceptually driven by the basis of the event itself. Although we did not secure the pitch felt the designs were consistent and coherent with the requirements of the pitch and engaging with the target audience, and also in terms of meeting the concept of circuits in an alternative visual depiction.

Feedback received explained how the branding needs to have a tone of voice which was more fun, joyful and celebratory. It is understandable that this could be taken on by our concept as a whole due to the fact that it was based around scientific specialism. Although, I don't believe that criticism about the core tone of voice of the brief itself should have been given when it was not specified in the brief at all. It was suggested that the brief was taken in a more motion graphics direction, although this completely contrasted against the back from peers who stated that the more direct flat style of the visuals created was more fitting for a branding concept of an event. It was also important that the typography choices seem safe, although as can be seen through the research processes in which visual aspect of the inspiration of the brief (circuit boards) was taken into consideration with the type selection, the choices were made with just reason. The other typefaces such as Big Caslon which was used also within the branding was visual complementing type towards ‘the intern’ logo, the company in which the collaborator of the event.

I feel if we had more time towards working the brief, choices such as these could have been worked out within further feedback from the tutors themselves as the completion time from briefing to presentation with 10 working days. Which was rather quick considering the fact that we were also juggling other briefs at the same time which we had already dedicated time to in previous plans, which were altered in order to be able to produce a polished finish professional outcome such as the one that we did.

Working in collaboration with Emma was successful in terms of succeeding to meet all of the time aspects of the brief, was creating a successful design that met the specified requirements of the brief. The work was spread evenly in the development stages were well communicated between both parties, therefore ensuring that an even collaboration was consistent throughout the process.